Analytics and Things

Consumer marketing and communication  As part of any eCommerce business, interaction with the consumer is the foundation of a successful repeat customer.  If you don't communicate and interact with your customers in the right way, they'll not return.  Targeted /personalised marketing, abandoned basket emails, timely order confirmations, some of the many interactions a business will have with their customers. There are many platforms within the market which provide an enhanced consumer experience in relation to communication and marketing.  In this post, I'll be discussing how the integration of the Magento eCommerce platform and Adobe campaign (the consumer marketing platform) was achieved. What was the challenge?  To leverage the full potential of this platform, there was a requirement to enable the synchronisation of customer and transactional data between the eCommerce sites and Adobe Campaign, this allows automation of enhanced content emails to be triggered via Adobe C